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Posted: Tuesday, May 2, 2017 11:39 AM

Requisition Number: WE:8457
Area of Interest: Merchandising
Organization: Corporate
Brand/Division: West Elm
Position Type: Full:time
Director of Sales, Furniture :: West Elm
Who we are:
Since it launched in 2002, west elm has been helping customers express their style. Our home base is nestled down under the Manhattan Bridge overpass in DUMBO, Brooklyn, and our 70+ retail stores can be found in the United States, Canada, Australia and the UK. Our mission is to offer choice in products and services, build community through connections with clients and collaborators and focus on honest business practices in everything we do, from supply chain transparency to sustainability.
About west elm Workspace
Exclusively with contract industry leader Inscape, west elm has designed 75+ pieces for the way we work now. Our own corporate culture was our starting point. We envisioned what wed want for a variety of environments, from livable offices to communal conference rooms to social spaces with all the comforts of home. Building on our expertise, our office solutions merge style with smart design::from rich wood and fabric finishes that make work more welcoming to benching systems that can be configured (and reconfigured) for your evolving office. We have partnered with Inscape, an award:winning designer and manufacturer of office furniture who has been initiating change in workspace design for the past 125 years. With an emphasis on quality, innovation, technical design and unparalleled delivery and service, Inscape has been consistently awarded for its design, including 4 Gold and 1 Silver Best of Neocon Awards at NeoCon 2014, North Americas largest design exposition and conference for commercial interiors. Inscape manufactures the majority of their designs in North America.
About west elm Hospitality
Our commercial:grade Hospitality collections have designed with style, strength and soul to meet or exceed all BIFMA safety and performance standards. Blending great design and construction with a uniquely eclectic point of view, we offer tailored solutions to meet the needs of our clients.
Job Overview
The Director of Sales + Marketing role will be to grow the office furniture business through the dealer marketplace and our fast growing Hospitality business. As the foundation of the sales/marketing team, youll be responsible for generating and managing all sales, inbound +outbound lead generation, as well as business development. This includes prospecting potential dealers, building strong relationships with current dealers and driving the closure of large scale orders. Youll work with marketing to help manage lead lists, marketing campaigns + materials, budgets and expos. As a true business leader, you will be the expert of the office furniture industry, ergonomics, and e:commerce and dealer showrooms. You will also work closely with our retail store field organization to drive lead generation and form relationships with local dealers and stores.
* Must have an entrepreneurial spirit with willingness to own all aspects of the workspace and Hospitality businesses
* Design, optimize, and evolve the workspace to dealer sales processes
* Come up with creative initiatives that will make a difference in your lead generation efforts, test them out, measure, scale and rollout
* Own the pitch, objections and competitive intel for your teams as the marketplace evolves.
* Understand B2B business needs and articulate design requests and needs for future growth with internal teams
* Analyze sales statistics to determine sales potential, monitor customer preferences and inventory requirements
* Plan, direct, and set the strategic direction of the sales and marketing program to maximize profit and increase product or service visibility.
* Have a passion for design and appreciation for design history
* Posses the ability to present the West Elm brand across categories, building moment


• Location: Brooklyn

• Post ID: 100333708 brooklyn is an interactive computer service that enables access by multiple users and should not be treated as the publisher or speaker of any information provided by another information content provider. © 2017