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Posted: Monday, February 5, 2018 4:24 PM

Requisition Number: SS:12061
Area of Interest: Merchandising
Organization: Corporate
Brand/Division: Shared Services
Position Type: Full:time
Our Company
Founded in 1956, Williams:Sonoma, Inc. is the premier specialty retailer of high:quality products for the kitchen and home in the United States. Our family of brands are Williams:Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, West Elm, Williams:Sonoma Home, Rejuvenation, and Mark and Graham. These brands are among the best known and most respected in the industry. We offer beautifully:designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. Weve seen some big changes since our first brick:and:mortar store opened more than half of a century ago. What hasnt changed is our passion for high:quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, were a multi:brand, multi:channel, global enterprise supported by state:of:the:art technology and some of the most talented teams in retailing : and were always looking for new energy and ideas.
Position Summary
In partnership with US visual merchandising and global merchandising, set the retail visual and marketing direction for the global business of the West Elm brand. This role is accountable for both company:owned and franchise stores. Work with U.S. Visual Merchandising department, stores organization and franchise partners to ensure visual strategy enhances the brand image, sales and profits for each store by market. Work with store team to provide visual direction, inspiring creativity and teamwork to ensure our stores have dynamic and whimsical visual representations, which uniquely reflect the brand.
Specific Responsibilities
* Provide creative direction in partnership with U.S. Visual teams for the global stores by season.
Responsibilities include:
* Adapt brand maps to reflect market relevancy by store.
* Manage/ Update each store map, including hardware, bays and location of lifestyles within the store
* Create additional on:the:spot presentations to fill gaps or enhance overall visual image in the store
* Develop a balance of visual displays that appeal to the local markets
* Create seasonal visual direction for stores:
* Plan and organize all floor sets
* Attend all floor:sets
* Establish a style guide, indicating where items will be placed and identify replacement items for out of stock items
* Ensure signage and selling collateral is current and placed as directed
* Participate in developing new, creative decorating moments
* Foster an all hands on deck collaborative work style to accomplish all needs of store visual
* Develop and manage all communication to stores:
* Work closely with brand visual team to translate and communicate direction to store teams as weekly mark:downs, floor sets and signage changes take place
* Create field updates around discussion in Monday morning business meetings, hot topics and other changes in direction
* Partner with Store Ops. to ensure field direction/changes is accurate and timely
* Partner with store operations to determine layouts for new stores and supplies/ props needed for openings
* Develop subject matter expertise on product display, signage and packaging to meet local standards:
* Understand product legislation in each country to ensure product displayed is compliant
* Research and procure in:country vendor resources to utilize for signage and packaging, building partnerships for needs not delivered by U.S. Visual teams
* Partner with global merchandising:
* Determine signage and key marketing strategies for all floor sets, new store openings and in:store events
* Assist with visual strategies that align with sales/revenue goals
* Lead a team: Responsible for


• Location: Brooklyn

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