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Posted: Thursday, May 11, 2017 7:18 AM

Requisition Number: WE:10481
Area of Interest: Creative Services
Organization: Corporate
Brand/Division: West Elm
Position Type: Full:time
JOB DESCRIPTION
Video Art Director :: West Elm
Who we are
Born in Brooklyn. At home in the world. west elm has been helping customers express their personal style at home since the launch of our first catalog in 2002. Our home base is nestled down under the Manhattan Bridge in the DUMBO neighborhood of Brooklyn, NY, right above our flagship store. We are a dynamic, fast:paced brand with an exciting growth strategy. We value imagination, diversity and giving people the opportunity to explore, grow and shape our future. We look for innovative, smart and hard:working individuals who enjoy creative thinking and ingenuity. Help us carry out our mission of being a source of inspiration to our customers, creating a global community and tirelessly seeking ways to evolve our brand.
Video directly impacts conversion of our customer. The proper emarketing combined with the right content helps to engage and educate our customer on our products and impact to the community. Video art direction sits within the brand creative design and photo teams. Other teams within creative team include: print design, print photo direction, digital design and ecom photo direction. Social, editorial, merchant, marketing and photo production teams partner with art director. These teams role up to SVP of Marketing. Video as a medium is new to our business and has the highest priority within the context of engagement with customers. Video builds our awareness to new customers and keeps us current in the retail environment. New customer acquisition is a primary goal for the business.
Core responsibilities
* Operates with a solid grasp of brands aesthetic. Elevates and evolves the video aesthetic + storytelling while supporting the overall brand direction
* Responsible for video from concepts to final execution; moves video through each stage of the project timeline
* Ideate video output collaboratively with editorial and social teams to support the seasonal needs of the brand
* Long term, increase the number of videos delivered. Work with producer to efficiently execute ever:growing medium
* Collaborate with creative, design and merchants to support continuity in all marketing messages
* Work with production at earliest stage to ensure the most innovative creative yet cost:effective approach
* Determine pre:production details to elevate the approved concept
* Understanding of best practices for video on e:commerce and social media channels.
* Creatively manage shoot with internal team and production partners
* Collaborate with Stylist and Videographers/Directors to ensure concepts and brand vision are compelling.
* Partner with Producer to manage video shoot crew in studio or on location and lead a shoot efficiently and effectively.
* Supervise all post production :: edit, color correct, effects, graphics VO and music.
* Understanding of best practices for video on e:commerce and social media channels.
* Creatively manage shoot with internal team and production partners
* Collaborate with Stylist and Videographers/Directors to ensure concepts and brand vision are compelling.
* Supervise all post production :: edit, color correct, effects, graphics VO and music.
You...
* Have strong time management, communication, interpersonal skill and the ability to multi:task
* Adhere to deadlines
* Adapt to changing business needs while maintaining creative quality.
* Have a sense of urgency and drive in all projects/deliverables
* Love collaborating
* Understand that we are a retail brand and need to sell product, not just aspiration
* Know your limitations within creative development as it relates to budget
REQUIREMENTS AND QUALIFICATIONS
Qualifications
* Must be team oriented, have strong verbal, written and presentation and communication skills, with knowledge in fashion, interior

Source: https://www.tiptopjob.com/jobs/66983217_job.asp?source=backpage


• Location: Brooklyn

• Post ID: 102572113 brooklyn
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